Is FILM the Answer?

We can't believe what we see anymore.  The photograph's legendary credibility, which has been steadily eroding for the last century, has finally hit bottom with the introduction of generative AI.  Images and videos can no longer be submitted as courtroom evidence.  Seeing isn't believing.  The value of an image has plummetted.

In thinking about the future of imaging, I started considering some of the forgotten benefits of film.  You have an original negative which bolsters the image's credibility.  B&W images, unlike today's color ones, can last 100 years or more if printed using museum-quality archival techniques on acid-free paper (a fact that has been pretty much forgotten by the masses.)  And I grew up shooting film and working in a darkroom, so I'm more qualified than most to bring back this time-honored, old-world craft.

So I've been toying with this idea of starting a new brand of portraiture business, one that goes BACK to the days of film and hand-made darkroom work and marketing it to the millionaires who spend their summer vacations on Cape Cod every year.  (We live just minutes from Cape Cod, so it's a good fit.)