Tuesday, March 10, 2015

Apple's "Shot on an iPhone 6" Ad Campaign

Also in this issue...

Explore Sri Lanka with a National Geographic Photographer!
The Dress that Blew Up the Internet
Apple's "Shot on an iPhone 6" Ad Campaign
The Friedman Archives is Hiring!
And more...


Apple's "Shot on an iPhone 6" Ad Campaign

A licensable shot taken with a Samsung Galaxy S5 smartphone.  Good light, strong composition, no distracting background.  Smartphone cameras do great in ideal conditions.
Apple is currently running a major ad campaign called "Shot on iPhone 6" which, not surprisingly, shows off some pretty impressive images, all shot with the camera on their iconic smartphone.  (If you haven't seen it, here's a link to Apple's World Gallery.  Worth a peruse!)

Upon viewing these images, Apple wants you to say, "Wow, the iPhone 6's camera must be great!".  And in fact, I'm sure most people seeing the photos will say this very thing.  The pictures are quite good, after all.

But without meaning any disrespect to the camera,

Sunday, January 25, 2015

Classical Environmental Portraits

Also in this issue:
  • Supplements covering the Sony A7s and A7 II are out!
  • Unfair tease about a use for 14-bit RAW
  • Seminar and Ebook updates
  • I Will Live Forever

A Classical Environmental Portrait
Leon Levitch's life revolved around the piano.  He passed away last November.
 A "classical" portrait is little more than a headshot, with the eyes placed roughly in the upper third of the vertical frame.  An "Environmental Portrait" is a portrait of a person in the environment in which they thrive - it tells the story of a person and who they are in one shot.

So what is a "Classical Environmental Portrait", then?

Monday, December 1, 2014

Lots of Announcements!

Also in this issue

  • AF modes explained on video
  • Least Likely Place to License an Image
  • Retraction to last month
  • Parting Shot
Before I get to the interesting stuff, let me share with you some news on some long-awaited titles:

Thursday, October 9, 2014

Tracking a Moving Object

Olympic Hopefuls Practicing their craft in Park City, Utah.

Also in this issue:

  • Why I Hate Amazon
  • E-Reader Hell, Part II
  • New and Updated Ebooks
  • Seminar Update
  • New Focusing Modes on the A77 II

Thursday, August 28, 2014

A Love Letter to the RX-100 (all 3 models)

MK II, Pismo Beach, California.  Here the extra telephoto reach made a difference.
In my seminars, I try to drive home the point that the camera you have with you is infinitely better than the big and heavy one you left at home because it was, well, too big and heavy.  And for many years my point-and-shoot of choice was the Sony Cybershot T10 (a compact, small-sensor camera).  To prove its value in good light I would show off several images that I have licensed over the years that were taken with it.  

Saturday, July 26, 2014

Why Facebook Images Look Awful

Also in this issue:

  • Free Ebook Upgrades
  • What's Meaningful Photography?
  • Los Angeles Seminar
  • A Sony A-mount lens on a Fujifilm X-T1

Why Facebook Images Look Awful

I've often joked that no matter how much television may improve in the future, people will still be watching reruns of "I Love Lucy" on them.  Despite the march of technology, some things just don't change.

The same is true of common snapshots.  No matter how fancy or sophisticated our cameras / phones become, no matter how miraculous an engineering achievement they represent, people will always be taking pictures that look like the ones gracing this blog post.  (Always!)  The photos shown here are real snapshots taken across the decades using popular instamatics of the day.  In all cases, the scene looked perfectly good to the eye, and after all, doesn't a camera just capture how it looks to the person shooting it?

Thursday, June 5, 2014

Preventing Bit Rot, Part 2

Boy, did I get a lot of email from last month’s blog!  Most people had no idea that even though they were making regular backups and they did a file system check on a regular basis, their valuable files were STILL vulnerable to corruption.  It’s rare that anything I write leads other people to action, but it happened in this case with Patrick Corrigan, author of the book Data Protection for Photographers, created a blog post which essentially mirrored my own conclusions.  You can read his scholarly take on the issue here.

So I've learned that every time I hit a nerve like this, it makes sense to delve deeper.  One of the best suggestions to come out of the blog comments was the reinforcement of the idea to use a more advanced file system like ZFS (Unix) or ReFS (Microsoft Windows 8.1, a compelling reason to upgrade right there!) which is designed to combat this very problem.  One of the most cost-effective and easiest ways for a technically-inclined person to do this is to download and install FreeNAS onto some old computer hardware and have that act as your server.  It's free (except for the hardware), and your data gets the extra level of protection it deserves without you having to switch computers or operating systems.

Wednesday, April 16, 2014

Preventing Data Decay

Data Decay (sometimes referred to as "Data Rot") can corrupt your .jpgs as they idly sit on your hard drive.  How many of YOUR precious memories are deteriorating on your storage media right now?

Also in this issue:
  • Unobvious Things about the Sony A7 and A7r
  • New Ebooks out!
  • The Friedman Archives is Hiring!

Saturday, March 1, 2014

Elegant Product Shots

Also in this issue:
  • So How Sharp Is This Lens?
  • Homeless for 5 Years
  • Welcome a New Member of the Team
  • A Surprise Gift
  • More!
Elegant Product Shots

I'm quite engrossed in book writing right now, and to support the effort I took these two brochure-worthy product shots using the A7r and a Minolta 100mm macro lens (with LA-EA4 adapter, of course.)

These shots are easier than most people think.  All it takes is one wireless flash off to the side, preferably with a diffuser like a white sheet in front of it to soften the light.  In my case I used a softbox designed for wireless flashes which does the same thing (see photo below).

Friday, January 17, 2014

My First Month with the Sony A7 and A7r

It's been a busy month, and during that time I've been putting both the A7 and A7r through their paces.  Let me share with you both the good and the unexpected.

Sunday, December 8, 2013

Untangling Fill-Flash

In last month's blog post I promised I would share the secret of getting perfect fill-flash shots using the latest generation of Sony equipment (which behave differently from any other camera ever made).  I'll get to that in a minute.  But first, I want to tell you about my latest e-booklet, and how you can get it for FREE!!!

Friday, November 1, 2013

Grizzlies in RRBL (Really, REALLY Bad Light)

So here I was, on my way up to British Columbia, Canada to photograph some grizzly bears during their most photogenic time - when they're on a salmon-feeding frenzy.  I had with me the new Sony 70-400 G II lens (an amazing lens that's just perfect for wildlife) and my A99 and I was looking forward to taking pictures that were so sharp that I'd be able to blow them up to wall-sized enlargements, and then people would stand 2 inches away and exclaim, "Wow!  I can count every hair in their fur!"  (My equipment is capable of that.)

That's what I was hoping for, anyway.  Instead I ended up having to deal with RRBL (Really, REALLY Bad Light).  Without good light, even the best equipment might mean mediocre results.  Could I manage to bring home sellable shots in such poor conditions?