Also in this issue:
- A New and Different Photo Magazine
- London Seminar Update
- Least Likely Place to License and Image
For as long as I can remember, the vast majority of the “Popular” photography magazines served as a vehicle for their advertisers. And as I got older things seemed to get worse, as content took a back seat to both the latest gear AND the will of the graphic layout artist.
As an example, have a look at some of the sample pages of a photo magazine I actually used to write for. Its layout is gorgeous. It has the backing of the camera company whose products they herald. But its content leads the crusade of mis-information the photo industry loves to impose on the masses: If only you had the latest gear, or if only you understood this obscure feature of the intimidating camera you can’t ever hope to understand, only THEN can you get the great shots you see in their pages. (In one issue they had a FOUR PAGE spread on how to use the shutter release button!) They would showcase a guest photographer and only talk about what gear he used, not the light or how he approached the shot in his mind (sending the message that if you bought gear like his, your shots would be as good).