[Disclaimer: This has nothing at all to do with photography. But it's certainly relevant to anyone who conducts business online. -GF]
Once upon a time I was a regular speaker for high school career day. Back then, I was a NASA guy and I was able to establish instant credibility by talking about my job and showing them the device I made that got me into the Guinness Book of World Records (a big deal when you’re in high school). After the introductions, I would start out telling everyone to make a paper airplane, but not to test it.
“So now you’re in charge of the Federal Aviation Administration and your job is to certify that the plane is safe to fly”. This caused cognitive dissonance in my audience, since I specifically instructed them not to test their airplanes. “How can we certify that they’re flightworthy if we can’t even test them?”
Once upon a time I was a regular speaker for high school career day. Back then, I was a NASA guy and I was able to establish instant credibility by talking about my job and showing them the device I made that got me into the Guinness Book of World Records (a big deal when you’re in high school). After the introductions, I would start out telling everyone to make a paper airplane, but not to test it.
“So now you’re in charge of the Federal Aviation Administration and your job is to certify that the plane is safe to fly”. This caused cognitive dissonance in my audience, since I specifically instructed them not to test their airplanes. “How can we certify that they’re flightworthy if we can’t even test them?”








